The Blog

Melton girls can and star in a video to prove it!

Sport England’s This Girl Can campaign hits Melton this month with lots of free or reduced cost activities to help you get moving.

It’s a chance to try something new and find an activity you really enjoy with everything from leisure centre classes to horse riding, football to Park Run.

The campaign is about empowerment and celebrating active women and girls who are doing their thing no matter how well they do it, how they look or even how red their face gets.

The Melton Sport and Health Alliance team has created a Melton Girls Can video in partnership with REDi Productions for the local launch which captures this spirit. It features many a familiar face and you can view it here http://www.meltonsportandhealth.org.uk/this-girl-can

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There are lots of positive images out in the media, too, with some simple but strong messages, encouraging you to ‘do this for you’.

A couple of my favourites are here and other examples, all depicting real women, include ‘I kick balls, deal with it’, ‘Dancing isn’t just for the weekend’, ‘Damn right I look hot’, ‘My gameface has lipstick on it’ and – a great one for Melton given our history – ‘Sweating like a pig, looking like a fox’.

this girl can running

As a sports shop we will always support positive campaigns like this and future ones – look out for Feel Alive from 65 in September – and it’s good to see that our junior and senior sportswomen will once again get equal billing with the boys and men at the Melton Times Sports Awards on June 25.

And there’s every chance England’s women footballers will go much further in their World Cup in Canada this month than their male counterparts did in Brazil last year!

For full details of This Girl Can week (June 8-14) visit http://www.meltonsportandhealth.org.uk/

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