Award-winning retailer hooks up with marketing strategy pros

Who is Melton Sports?

We at Melton Sports are an award-winning, independent retailer of sportswear and sports supplies. We cater to enthusiasts of running, fitness, football, rugby, cricket, racket sports, cycling, swimming, and more. We also cater for children with premium school PE kits. We also stock many major sporting brands including Adidas, Skechers, PowerGlide and Warrior.

For local teams and athletes, we can supply bespoke sportswear, as we did for the Melton Mowbray RFC Under 15/16s 2015-2018 and as we currently do for Asfordby Amateurs Ladies’ and Girls’ FC under 11s. Get in touch if you would like to order your own bespoke sportswear.

Our showroom is based at 6 King Street, Melton Mowbray. We hold regular in-store events with visiting experts. And we also take our ‘pop up shop’ out and about locally too.

Our work with Ketchup Marketing

When we opened our first store, we were looking for a marketing agency who could help us grow. We wanted the local community to know we were here and to promote the fantastic products we supply. Ketchup, for us, was a perfect choice. After all, they’re neighbours to us in Melton Mowbray. You can find them just a stone’s throw away in Buckminster.


As a new venture, we hadn’t settled on our branding at the time we reached out to Ketchup. Their in-house graphic design team helped us to develop our distinctive orange, white and black brand colours. They also created social media banners in our new colour palette and style to help with brand consistency across platforms. Take a look at our Facebook page to see them in action.

We want our customers to recognise us no matter where we are. We believe our new branding makes us memorable and helps us stand out from the chain stores as an independent and local retailer.

Website design

Ketchup worked with us to create a fantastic web presence. Our new website bears our brand colours and showcases a sharp, streamlined design.

The rolling banner at the top of our webpages allows us to bring imagery into our site. The pictures of sportsmen and women illustrate to visitors exactly what we’re all about. It’s also animated, which gives our page that extra ‘wow’ factor. The Melton Sports website feels energetic!

What’s more, Ketchup hosts the site through WordPress. They do all the hard work for us, so we don’t have to worry about a thing. We can focus on gearing up the pace now we’re based in the High Street.

With plenty of journalist ability within our own team (our owner used be the editor at the Melton Times!) we chose to write the web copy ourselves.

Could you use a dash of Ketchup?

Ketchup Marketing has been hugely influential in helping us establish our brand image and build a forceful web presence. We are delighted with the results. Now we feel confident to advertise ourselves as the dynamic and energetic brand that we know we are.

If your business could also use a little help in its marketing or PR, we recommend getting in touch with Ketchup Marketing. Call them on 01476 852990 or email

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